© Gerhard Kassner (Monotype)

Josh Higgins: Building Campaigns, Communication and Character

From touring musician on MCA/Universal Records, Design Director for President Obama’s 2012 campaign, to Creative Director of Facebook’s Communication Design team, it feels like Josh Higgins has lived a lot of lives. Taking us through the course of his career, he touched on the moments that led to each of these experiences, what he’s learned along the way and “what the f*ck he does at Facebook”.

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Josh Higgins – Designing Obama

His first exposure to using design for a cause was a poster in 2005 created for The Hurricane Poster Project, a fundraiser for victims of Hurricane Katrina. It made a couple thousand dollars, which was at the time more than he could have contributed from his own pocket. That’s when the potential for design to help the world dawned on him. Working closely with Leif Steiner, the creator the the Hurricane Poster Project, Higgins went on to create a similar projects benefiting San Diego after the fire and more notably Haiti after the devastating earthquake in 2010.