Erik Kessels’ lecture was incredibly visual, incredibly entertaining, and showed us how to blur the lines between the contrasts that occur daily in the design industry. “Strong ideas allow you to blur.” Starting with a strong idea allows you to cross over into different disciplines. To support this point we had the pleasure of seeing some slides of Erik’s projects including: His print work for various ad campaigns, 3-D type created to promote the city of Amsterdam, commercials, and even art exhibits curated by Erik.