![John-Hudson-web0](https://www.typotalks.com/berlin/files/2012/05/John-Hudson-web01.png)
1. Which work are you particularly proud of? Which work best represents your style or approach?
I’m currently very excited about a project called »Responsible Designer«. It’s an App that graphic design students can use to help them consider a more responsible approach to design. It’s a useful resource, with reading lists, inspiration and helpful links.
2. What inspires you?
There are lots of great projects out there at the moment, working on lots of different platforms. I saw Jessica Hische speak at Offset this year and she was fantastic, as effervescent as her work! There are some superb social projects such as foodforgood.me which is developed & run by students working hard to highlight the issues of food waste.
3. The theme of this year’s TYPO Berlin is »Sustain«. Sustainability seems to have evolved into a »buzzword« in the last couple of years, with which agencies and companies aim to fulfill a desire for stability and values. Can you name a project in which this ambition has led to concrete, exemplary design solutions?
I think last years D&AD annual was a good example of how taking a more responsible approach to decision making doesn’t mean compromised design. The annual ticked all the sustainable production boxes but still looks and feels great.
![D&AD 0029embed](https://www.typotalks.com/berlin/files/2012/05/DAD-0029embed-530x421.jpg)
D&AD Annual 2011 designed by Pentagram’s Harry Pearce
![dad_0035embed_0](https://www.typotalks.com/berlin/files/2012/05/dad_0035embed_0-530x353.jpg)
D&AD Annual 2011 designed by Pentagram’s Harry Pearce
![dad_0051embed_0](https://www.typotalks.com/berlin/files/2012/05/dad_0051embed_0-530x311.jpg)
D&AD Annual 2011 designed by Pentagram’s Harry Pearce
4. TYPO Berlin 2012: What are you especially looking forward to?
![Hudson400ME](https://dqdzq01yr6ixf.cloudfront.net/uploads/2014/02/Hudson400ME.jpg)
John Hudson
Type Designer & Co-founder of Tiro Typeworks Ltd. (Gabriola BC)
5. Required reading/watching: What are currently your favorite interesting/beautiful publications, books, movies and/or links?
A standout book for me recently was Gary Shteyngart’s »Super Sad True Love Story«, a fantastic, hyper real, satirical look at the future and how technology will shape it. On the film front »Shame« was beautiful & sad in equal measure, while »We Need to Talk About Kevin« was visually stunning. I’m mad about bikes and a friend recently put me onto a wonderful project called »slowcoast«, it’s a guy cycling around the British Isles having conversations with artists and craftspeople with really diverse skills, including a screen printer, weaver and letterpress printer. There’s a lovely book and a series of ‘soundslides’ on the website accompanying the project.