The Only Important Decision

TYPO London 2011 Places | Thursday, 20 October | 8:00 pm | english

Architects get to choose between bricks and stainless steel. Fashion designers have wool, silk or latex. For graphic designers, sometimes there’s only one important decision: what typeface should I use? Michael Bierut will describe times he chose wisely, and a few better-forgotten mistakes.

Michael Bierut

Michael Bierut

Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Prior to joining Pentagram’s New York office as a partner in 1990, he was Vice President of Graphic Design at Vignelli Associates. His clients at Pentagram have included The Council of Fashion Designers…

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