Architects get to choose between bricks and stainless steel. Fashion designers have wool, silk or latex. For graphic designers, sometimes there’s only one important decision: what typeface should I use? Michael Bierut will describe times he chose wisely, and a few better-forgotten mistakes.
Michael Bierut
Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Prior to joining Pentagram’s New York office as a partner in 1990, he was Vice President of Graphic Design at Vignelli Associates. His clients at Pentagram have included The Council of Fashion Designers…