St. Petersburg is the second biggest city in Russia. It is a town rich in historic, architectural, and cultural resources, a “Cultural Capital”, an “Open-Air Museum”, labelled “Venice of the North” or “The Gate to Russia”, and these are only some aspects of its urban image. Are the wealth in resources and reputation a boon for the city’s brand? Svetlana Landl will present a transdisciplinary project dealing with the urban identity and the branding of St. Petersburg.
Svetlana Landl
Svetlana Landl is a communication designer based in St. Petersburg, Moscow and Berlin. She studied Communication Design at FH Potsdam, and has worked as a designer ever since. In 2006 she went to Russia, where she handled branding and image projects for corporations and cultural organizations, and implemented urban branding,…
