Society encourages a single-minded pursuit of mastery in a narrow domain over a broad ranging occupation in multiple domains. Design professionals are mostly trained to be specialists, they are taught to hone in on specific targets and pinpoint an optimal solution with maximum efficiency. But the fact is that all individuals have, not one, but several inner talents worth developing and eventually mastering – creativity can barely survive if fed by a single source of inspiration. In this talk, Agustin explains how leveraging the collective experience of inherently diverting interests can empower the creative process.
Agustin Garza
Brand Strategist (Pasadena, California)
Agustin Garza is a brand strategist with 25 years of experience in the global marketplace with particular focus on US and Latin America. He is the founder and CEO of Garza Group Communications, with offices in Los Angeles and Mexico City, the company is dedicated to helping clients be understood,…
