TYPO San Francisco 2012 Connect
About the Speaker

Mike Monteiro

Mike Monteiro

Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines. Mike blogs frequently about the craft and business of design. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let’s Make Mistakes with Leah Reich. None of the terms Mike has coined are printable on a family website.

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What Clients Don’t Know (… And Why It’s Your Fault)

TYPO San Francisco 2012, April 6, 2012, 6:00 pm (Theater Main Stage)

When in-house or external clients go out in search of design they often have no idea how to describe what they need, measure what they’re looking for, or evaluate who they might work for and subsequently, the work that’s produced. As designers it’s our job to help site owners and stakeholders figure these things out and to give them the tools and knowledge they need to evaluate whether what we do is what they need. Without that insight clients have nothing to go on but gut instinct and subjectivity. Learn how to give your clients and stakeholders the mental tools and vocabulary they need to help you create more successful sites.