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2015 Theme: FOCUS

Focus permeates the designer’s everyday world – from specializing in one specific area or discipline, concentrating on getting that client project done on deadline, or zooming in on the pixels of your typeface. Within the industry, shift in focus are constant. Does a designer choose to learn web, print, mobile or be a jack-of-all-trades? Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to webfonts? By focusing on “Focus,” TYPO San Francisco will bring together a diverse slate of international and local speakers to explore this theme through a creative’s lens.

Focus your sights on San Francisco on April 30-May 1, 2015.

More information on registration.


Joost Grootens: More matter with less art

A man spending his life dedicated to clarifying information, Dutch book designer, Joost Grootens, began with letting the TYPO audience know that there are women designers in The Netherlands and ones under age 43. With the air cleared, he began leading us into a 45 minute lecture on how to visually capture the essence of the information you aim to convey.


Adi Stern: I remember (not)

Adi Stern‘s presentation, I Remember (Not), like his approach to design, was all about balance. The Jerusalem-based designer structured his talk around three very different projects ranging from “fun” to “not so fun.” But all beautiful and important.
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Bärbel Bold: Type & Tech

Bärbel Bold und Ingo Italic sind Letterfriends. Eine langjährige Freundschaft, die in der Zeit der Graffittikunst unter dem Kollektivnamen „Mongomania“ ihren Ursprung fand und heute buchstäblich Früchte in einem 2011 gegründeten “typografischen concept store” in Kreuzberg trägt.
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Florian Pfeffer: To Do – Strategien, Werkzeuge und Geschäftsmodelle für radikale Gestaltung

In seinem Vortrag stellte Florian Pfeffer sein brandneues Buch »To Do – Strategien, Werkzeuge und Geschäftsmodelle für radikale Gestaltung« vor und gab Einblicke in die Themen dahinter. Er selbst hat seine Wurzeln klar im Printdesign, vornehmlich Buchgestaltung. Das im Verlag Hermann Schmidt Mainz erschienene Werk stellt nun sein Debüt als Autor dar.
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