Elliot Jay Stocks: Advanced Web Typography

Web typography has come a long way since the early days of the Internet. The pace of innovation has ebbed and flowed, and according to Elliot Jay Stocks (Creative Director of Adobe Typekit) typography on the web is currently experiencing a relative state of calm. This provides a great place to reflect and build a foundation for the future. And since “web design is 95% typography,” it is critical that we do just that.

Photo by: Amber Gregory

In 2012, during a period when web typography was rapidly evolving, Elliot wrote a series of blog posts on “Tomorrow’s Web Type Today.” He covered the topics of ligatures, subsets, swashes, and stylesheets in his posts and outlined best practices for incorporating them all into web design projects.

Little did he know, those same principles would continue to form the backbone of typography on the web for the next two years (and they’re still going strong). Revising his list for 2014, Elliot has continued with a new series of posts on “Advanced Web Typography.” He noted updates on topics from the previous series (the short version: not a lot has changed) and added posts on kerning, justification and hyphenation, and responsive typography.

In his talk, Elliot discussed how to bring these concepts to life using font-feature-settings. He provided a wealth of external resources and code snippets that are too numerous to list here but, if you want to learn more about how to take control of your own web typography, all the info he presented can be found in the blog posts linked above.

If there is one thing to learn from Elliot’s talk, it’s that designers have the power (and the responsibility) to define and pave the way for the future of web typography. Elliot will soon be launching a centralized resource on web typography at advancedwebtypography.com, as well as a book on the subject. Follow @elliotjaystocks on Twitter for updates.

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Elliot Jay Stocks

Designer and musician, creative director (UK)

Elliot Jay Stocks is a designer and musician. He is the Co-editor and Creative Director of lifestyle magazine Lagom, the Creative Director of coffee roaster Colonna, and the founder of typography magazine-turned-book 8 Faces. He was previously the Creative Director of Adobe Typekit and his design work, for clients such as Virgin, Microsoft, Brooklyn Beta, and MailChimp, has been showcased in publications such as Communication Arts, Creative Review, Computer Arts, Page, The Independent, .Net, and Design Week. He lives and works in the countryside near Bristol, UK, and creates electronic music by night under the alias ‘Other Form’. (Photo: Norman Posselt)
By Kelsey Gullickson, @CMYKelsey