Simon runs a company called ‘someone’ in London which is specialised in launches and relaunches. Within the last couple of years he has observed that the traditional understanding of branding does not work nowadays. Branding does not only need to be liked and stand out, today it also needs to be useful.
Eike König preferred to introduce himself with a colourful media-music show rather than with words. After being run over by an avalanche of his work (all within one minute), he started talking about the actual subject, without showing any more of his projects.
He defined himself as a mix of his empathic mum and his focused, structured dad. They encouraged him to feel responsible to what he does. As a child he was fascinated by political info graphics in magazines. Finding out that graphic designers are creating such powerfully imagery, he decided to become one himself. Another influential part of his work is music.
Offbeat(*) speaker Peter Gregson came to talk about his project ‘The Listening Machine‘, a sonification of the continuous stream of tweets by 500 selected UK twitter users. Composer Gregson created the piece together with collaborator Daniel Jones and Britten Sinfonia. It’s an unexpected talk at a design conference, but it did tie in nicely to the social theme of the conference.
Talking about her influences such as political activism as well as feminism she quotes Woody Allen, who describes work as ‘a quality distraction’. A portrait of Allen on her desk inspires her to follow this approach.
Anthony Burrill describes himself as a ‘persuasive, up-beat illustrator and designer’. Today at TYPO London, the softly spoken man took us on a fantastic journey through his eclectic career to date; regaling stories of letter-pressing in the “ancient” town of Rye, printing a poster using the crude oil from the disastrous BP spill of 2006 BP and why we should “Work Hard and Be Nice to People”.
The seats of Logan Hall and the those of the second stage at Jeffery Hall are taken. Opening speakers Sara De Bondt in the main hall and Anna Gerber & Britt Iversen from Visual Editions on the second stage kicked off this year’s TYPO London conference. Today and tomorrow more than 30 speakers will investigate the social impact on design.
Sara De Bondt opening this year’s TYPO London conference with her speach “The Office of Statistics“, photo by Gerhard Kassner
There will be a live streaam for those who can not make ist this year: At twelve o’clock you can watch Anthony Burrill’s speach “Working Hard and Being Nice to People” at or live stream site. There will be further covering of the conference to which everyone is invited to follow or to contribute. Select your favourite channel to follow the two day summit:
For the spontaneous: There are some day passes left for today or tomorrow. TYPO London takes place at the Institute of Education London, University of London.