1. Which work are you particularly proud of? Which work best represents your style or approach?

We love all of our »children«, everyone for a different reason, but one of our first projects that represents our way of working is Banjo Music. We developed a flexible visual identity based upon the grid of the Capitalis Monumentalis. The elements that derive from that grid represent music in an abstract way. We did this project 4 years ago and are still exploring the many possibilities the visual system offers.

Banjo digipack by Twopoints.Net

Banjo digipack by TwoPoints.Net

 

Banjo wallpaper by TwoPoints.Net

2. What inspires you?

3. The theme of this year’s TYPO Berlin is  »Sustain«. Sustainability seems to have evolved into a »buzzword« in the last couple of years, with which agencies and companies aim to fulfill a desire for stability and values. Can you name a project in which this ambition has led to concrete, exemplary design solutions?

We designed the visual identity of the Helsinki Design Lab in 2010. Both, the institution and the visual identity want to be sustainable. The driving idea of the visual identity is drawn from the »space« occupied by the strategic framework of the HDL, which draws together a diverse group of actors and entities from various fields. These actors, each one a specialist in his field, contributes a unique point of view within a group that can offer a holistic definition of the problem, thereby creating the opportunity for a more effective range of solutions.

Helsinki Design Lab Poster by TwoPoints.Net

Helsinki Design Lab Poster by TwoPoints.Net

Helsinki Design Lab cover by TwoPoints.Net

4. TYPO Berlin 2012: What are you especially looking forward to?

The best part about giving lectures is meeting new people. Having two young children, directing a postgraduate degree, organizing a series of lectures, working at TwoPoints.Net and being addicted to TV-series like Damages, The Wire or Breaking Bad doesn’t leave much time for making new acquaintences.

Lupi Asensio

Lupi Asensio (Zaragoza, Spain) and Martin Lorenz (Hannover, Germany) are the founders of TwoPoints.Net. They met in 1999 at the KABK (Royal Academy of Art) of The Hague. At the end of 2005 they moved to Barcelona and in 2007 founded TwoPoints.Net with the aim to do exceptional design work. Work that is tailored to the client's needs, work that excites the client's customers, work that hasn’t been done before, work that does more than work. They describe TwoPoints.Net as a small company that thinks big, as they work very internationally. Besides commissioned design work they teach regulary since 2005 and direct since 2009 the Postgraduate Degree in »Applied Typography« at the Elisava School of Design in Barcelona. Martin and Lupi also write on their doctoral thesis within the framework of the Design Research programme at the UB's Fine Arts Faculty.

Speaker page

Martin Lorenz

Lupi Asensio (Zaragoza, Spain) and Martin Lorenz (Hannover, Germany) are the founders of TwoPoints.Net. They met in 1999 at the KABK (Royal Academy of Art) of The Hague. At the end of 2005 they moved to Barcelona and in 2007 founded TwoPoints.Net with the aim to do exceptional design work. Work that is tailored to the client's needs, work that excites the client's customers, work that hasn’t been done before, work that does more than work. They describe TwoPoints.Net as a small company that thinks big, as they work very internationally. Besides commissioned design work they teach regulary since 2005 and direct since 2009 the Postgraduate Degree in »Applied Typography« at the Elisava School of Design in Barcelona. Martin and Lupi also write on their doctoral thesis within the framework of the Design Research programme at the UB's Fine Arts Faculty.

Speaker page

5. Required reading/watching: What are currently your favorite interesting/beautiful publications, books, movies and/or links?

We definitely recommend the TV-series Deadwood, Damages, The Wire and Breaking Bad. We also enjoyed lately The Artist, A Dangerous Method and Carnage. Design related literature we re-discovered are Point and Line to Plane by Wassily Kandinsky, Principles of Two-Dimensional Design by Wucius Wong, Designing Progammes by Karl Gerstner and The New Typography by Jan Tschichold. A newer design related book that is an absolute must is Adrian Frutiger Typefaces. The Complete Works by Heidrun Osterer and Philipp Stamm. We could go on for hours. There are so many books we are very fond of. Meet us at the Typo Berlin 2012 and we will give you the complete list.