Dylan is a designer and creative director who divides his time between Amsterdam, London and Cardiff. He is currently a creative consultant to the MTV World Design Studio based in Milan – a multidisciplinary studio that exclusively provides creative direction for the MTV brands within Viacom International Media Networks ­– brands and identities that are consumed by an audience of 578 million households worldwide. Dylan spearheaded the corporation’s first international rebrand that launched in 2009 and recently refreshed the Channel’s whole look and feel in July 2011. When not aiming to please mass youth audiences with motion design Dylan consults for Smörgåsbord, a studio he co-owns that offers ‘Branding, Strategy and Art Direction – a selection of good things’. Here he engages with smaller brands that are often only beginning their journey. Whilst drawn by the contrasts in scale, reach and person-ability between ‘big & small’ he applies the same rigorous thought process – never compromising on the purity of an idea or its execution. Future studio projects involve an architectural and civic slant that will lead to city and country branding. Prior to working with the MTV brand Dylan was the Creative Director of S4C where he rebranded the channel in 2007 and before that he was a Promo Director at the BBC.