24 February is release day for “It’s Not Easy Being Green: Two Designers Exploring Sustainability Worldwide” by Aart van Bezooyen and Paula Raché. The book is based on a six-month research on sustainability in design and material, which led the authors to Brazil, Argentina, Chile, New Zealand, Australia, Indonesia, Thailand, Vietnam, Cambodia, Singapore, Malaysia and Japan. Over 60 designers, entrepreneurs and do-gooders talk about their projects and their personal experiences before their cultural background, and point to alternatives for a future that affects us all.
To be published on 24. february: It’s Not Easy Being Green. Aart van Bezooyen flicks through its pages on Vimeo
What can designers do for a better future? This question in mind, the Dutchman Aart van Bezooyen and German Paula Raché called the “It’s Not Easy Being Green” project of 2011 to life. They went on tour and initiated knowledge-sharing and inspiring lectures and workshops with like-minded designers and learn more about local problems and practices of local designers elsewhere.
On their way, which led them to three continents, they met, and exchanges ideas and concepts with local professionals and students in South America, New Zealand, Australia, Southeast Asia and Japan. Stories about designers who manufacture bamboo skateboards, researchers, improving packaging design or children being taught jungle lessons of sustainability and surprising ways, material was (re)used, make this book an encouraging “sustainable snapshot”.
“This book is a MUST for anyone who sees himself as a forward-thinking designer,” said the renowned trend forecaster and one of its first readers, Zuzanna Skalska. The authors believe that it is important to share your experiences and learn from each other. “Sustainability concerns you, me and everyone else, that’s why this book is addressed not only to designers, but encourages everyone to act and to learn new.”
“It’s Not Easy Being Green: Two Designers Exploring Sustainability Worldwide” has no set price. Donations are used to support Viva con Agua, a nonprofit organization that enables people in developing countries to gain access to safe drinking water and basic sanitation. Aart and Paula believe that reading pleasure is the best way to support a good cause.
More about the book and ordering: www.itsnoteasybeinggreen.net
Aart van Bezooyen and Paula Raché revenge “It’s Not Easy Being Green” | Winner of the first prize of the “Sappi Ideas That Matter Award” Europe, 2011 | personal contributions by 60 designers, entrepreneurs and do-gooders | Foreword by Niels Peter Flint, co-founder of the “O2 Global Network on Sustainable Design” | over 250 color photographs of people, places, things and materials | 176 pages, paperback, limited to 1000 copies | all proceeds go to: Viva con Agua, drinking water and sanitation for developing countries |
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