Leading Ladies ahead
One of the highlights of the second TYPO London conference will be Paula Scher. A Pentagram partner since 1991, Scher’s landmark identity for The Public Theater ‘fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design’ (AIGA).
(Photo: Christian Witkin)
“Paula is a giant of contemporary graphic design. Her place in the pantheon of modern greats is secure.” states Adrian Shaughnessy, TYPO London Programme Director, “Not because she is one of the few high profile female designers of the current era; nor because she is a partner in the eternally respected Pentagram. Rather, she is there because she is a bona fide graphic genius who works in the mainstream of public life and yet still manages to produce work of rare distinction and enduring merit. Paula Scher is a ‘social’ designer in the best sense of the word – her work is literally on the streets and in the buildings where people live, work and study. She is also an electrifying conference speaker. Her sense of humour, and her gutsy aura of realism makes for an inspirational mix.”
Rounding off TYPO London 2012 will be legendary graphic designer and bookmaker Irma Boom. “We found the perfect speaker to finish the conference.” finds Adrian, „Irma brings the single mindedness and absolute dedication to her craft that characterises all great designers. It is impossible to hear her speak and not want to be a better designer. Any creative practitioner who feels that their career is flagging should be obliged to attend a talk given by her.”