TYPO Talks International Design Talks




TYPO London 2012 Social
About the Speaker

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Simon Manchipp

Simon‘s SomeOne has been behind the recent Royal Opera House rebrand, the re-grouping of the National Maritime Museum (the largest in the world), the Royal Observatory (The Home of Time) and the Queen’s House (The birthplace of British architectural classicism) as Royal Museums Greenwich, the rebrand of the progressive high speed european train company Eurostar, and the launch of Telefónica Digital’s ‘Tu | Me’  brand. Most recently SomeOne has been behind the launch of Africa’s newest and most exciting low-cost airline, FastJet.

Simon has been in the business of design for over 20 years. He is a member of the D&AD Executive Committee, an external assessor at Central St. Martins School of Art & Design, London, has written a short course on Typography and is a widely awarded and published voice on design and progressive branding. He is also called Al Pacino, ‘Cappucino’ to his face, but thats another story.

Being  the Executive Creative Director and Co-Founder of SomeOne, the progressive London based and internationally operating design practice, Simon launches and relaunches brands worldwide. SomeOne is working on some of the biggest and most high profile design projects in the sector. From telecoms to hotels, management consultants to airlines.

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Branding, not Blanding

TYPO London 2012, October 19, 2012, 4:00 pm (Logan Hall)

Has the flattering serpent of social networking changed our approach to creating Branding for businesses? Is Design as we knew it dead? And what is this BrandWorld thing? How do you actually get good design work through these days?
Why not just create a nice logo, get paid and be done with this rebrand business? Logo’s have been fine for years… why change? What helps creates monopolies for products, services and organisations? Who are David Law & Gary Holt? I will attempt to confuse you further in my 45 minutes onstage.


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