TYPO Talks International Design Talks

TYPO London 2012 Social
About the Speaker

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Erik Kessels (KesselsKramer)

Erik is co-founder and Creative Director of communications agency KesselsKramer. The company believes in finding new ways for brands to tell stories using whatever media is most relevant to their message. Through KesselsKramer Publishing, Erik has designed, edited and published several books of vernacular photography – including the in almost every picture series, The Instant Menand Wonder.

Since 2000, he has been an editor of the alternative photography magazine Useful Photography. KesselsKramer’s award-winning documentary, The Other Final, shows a football game between the world’s two lowest-ranked teams played on the same day as the 2002 World Cup Final. KesselsKramer worked and is working for national and international clients such as Diesel, Absolut Vodka, J&B Whisky, Vitra, Ben and The Hans Brinker Budget Hotel, for which it recently finished the book The Worst Hotel in the World.

KK’s collected works can be found in 2 kilo of KesselsKramer and now in a new kilo of KesselsKramer. In 2008, KesselsKramer set up a London office, KK Outlet. Like its parent company, this combined shop, gallery and communications agency prides itself on a very diverse output. Its work includes international clients like Bushmills Whiskey as well as exhibitions by prestigious artists.

Which new ways can brands take to communicate and to be communicated about? Erik knows.

Supported, in part, by the Consulate General of the Netherlands in New York.

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Strong Ideas Allow You to Blur

TYPO London 2012, October 19, 2012, 7:00 pm (Logan Hall)

Erik Kessels believes we live in a new age, where a brand can tell its tale not only through traditional media, but in whatever form most suits its message. However to do this, before you can blur, you need to create a solid base. A powerful idea enables you to blur, to experiment.

An idea can pop up in the form of a book, a film, an advertising campaign, an exhibition or a product. He stands for the propagation of good ideas, of imagination over traditional limitations.

Erik has created a range of projects, including the photography book series in almost every picture, championing every day (or ‘found’) photography.

He also hosts do, a brand whose long running mission is to help consumers engage more actively with the products they use. KesselsKramer is responsible for ‘The Other Final,’ a documentary film about football’s two lowest ranking teams playing their own alternative World Cup Final. Today’s toolbox for telling stories is getting ever larger, with fresh opportunities provided by technology and the ever-expanding skill sets of young creatives. Erik Kessels will explore many of these stories in his talk.

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