TYPO Talks International Design Talks




TYPO London 2012 Social
About the Speaker

Irma-Boom-web

Irma Boom

Irma Boom is amongst the most remarkable and original designers of our time. She brings the single mindedness and absolute dedication to her craft – mostly book design – that characterizes all great designers. Anyone who wants to be a great designer needs to be able to match her sense of purpose, her absolute commitment and her creative genius. But she is no elitist. She is a worker who makes things with her hands and by using the tools and techniques of her trade. As she says: ‘My books are all industrially made. What you see is that the book is not simply a book; it’s also an object. That’s what makes it special.’

In addition to her verve as a graphic designer with few contemporary equals, Irma Boom is also a brilliant conference speaker. It is impossible to hear her speak and not want to be a better designer. Any creative practitioner who feels that their career is flagging should be obliged to attend a talk given by Irma Boom.

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Manifesto for the Book

TYPO London 2012, October 20, 2012, 8:00 pm (Logan Hall)

I honour the traditional book but do not want to stop there. My ambition is to develop the significance and the limits of the book. Structures that come from new media, the way text and images are treated, have given the book a new impulse. It is important to experiment and not to be afraid sometimes to create utter failures; the book can keep its vitality.


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