I’m 36. Creative Director, Windsurfer and Father.
I founded Stupid Studio in 2006 – an independent digital creative agency set out to do stuff for good companies, who believe they can change stuff to the better, funnier, or simply more comfortable.
I’ve been working with motion graphics and digital concepts within culture and television for longer than I can reasonably remember, and it has given me a user-centered approach to what I do. It’s all about creating something of value, that means something to people.
I’ve appeared on many conference platforms waving my arms enthusiastically and shouting stuff about the stuff we do, and I’m a proud board member of Design Denmark and the Advisory Board of the Danish School of Media & Journalism, where I ruthlessly decide the future of young students (usually while laughing frantically).
Recently I pulled the plug and went travelling with my family for 5 months. To get away. To focus and find myself again. To find out what matters.
I never let the truth get in the way of a good story.
In this “behind the scenes” talk, Daniel takes you on an painfully honest journey through the do’s and don’ts, ups and downs, and many fails Stupid Studio has experienced since setting up shop in 2006.
Through examples and cases he will illustrate the work philosophies that bind the people at Stupid as a culture.
Expect to hear why Stupid refuses to pitch, why culture beats strategy and why saying NO! is good for your business.