Speaker of TYPO Berlin 2014

Julia Hoffmann

Julia Hoffmann

Julia Hoffmann is the Global Creative Director for Etsy.  Based in Berlin, Germany she oversees the visual brand internationally across all consumer touch-points. Prior to this, and for the past five years, Julia served as the Creative Director of the Museum of Modern Art in New York City.  In her role as head of the Advertising and Graphic Design Department she oversaw the brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA’s exhibitions and programs. Julia has also held design and art director positions at Pentagram under Paula Scher and Crispin Porter &  Bogusky.

Born in Frankfurt, Germany, Julia earned her BFA from New York’s School of Visual Arts, where she was also a faculty member the last five years. She lives with her newborn daughter and husband in Berlin, Germany.

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Friday, 16 May | 5:00 pm | Hall

Embrace the oxymoron

Language: English
I will share some anecdotes, examples and insights I have learned along the way about designing for a global audience in a local context (e.g. Tourists at MoMA in New York), or a local audience within a global context (e.g. local sellers on Etsy as a global marketplace).