TYPO Berlin 2013 Touch
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Ferdinand Ulrich

Ferdinand Ulrich loves type and the stories fonts tell. In his studio in Berlin he designs publications and font samples. He also studies and writes about typography and design, and focuses in particular on the theory of design of the 1920s and 1930s. For some time he has been studying an extraordinary exclusive font made by Hermann Zapf. In Berlin Ferdinand Ulrich is also an assistant of Erik Spiekermann, which helps him satisfy his hunger for typographic knowledge in a considerable library of font samples. Since 2012, he has been a lecturer for Editorial Design and artistic assistant of Prof. Anna Berkenbusch at the Burg Giebichenstein Kunsthochschule Halle. Ulrich gives speeches on his research projects and writes book and type reviews.

Talk: English
               
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Hunt Roman – Touching Type

TYPO Berlin 2013TYPO Berlin 2013, 17.05.2013, 18:00 Uhr (Stage)

Between 1961 and 1962, the legendary typographer Hermann Zapf developed the hot type Hunt Roman exclusively for the famous Hunt Botanical Library of the Carnegie Mellon University in Pittsburgh, Pennsylvania. Zapf’s American friend, Jack W. Stauffacher, a professor for typography, facilitated the project. We may consider the Hunt Roman as a prototype for exclusive fonts, which became an alternative concept in a time when Helvetica and Univers were universal.

Ferdinand Ulrich was a visiting student in Pittsburgh, when he discovered the legendary font in the hot-metal setting workshop of the university three years ago. His intensive research in archives and collections, and his stay with Jack W. Stauffacher in San Francisco, a correspondence with Hermann Zapf and – of course – his focus on the font in a setting and printing context have led to a comprehensive study, which reveals the branched and maze-like genealogy of this extraordinary typefont.