Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches, supervises, and lectures on typography, typeface design, and typographic education. The rest of his time is taken with enterprise / knowledge transfer projects. He is the Programme Director for the MA Typeface Design, a reference course for practice-based teaching in an academic environment. He is currently developing on a new MA programme, to be launched in 2014.