Michael Johnson runs johnson banks, which has long had an interest in branding the 4c’s – cities, countries, culture and charities. He’s worked on many projects for the British Government, art centres in Philadelphia and Paris, a space observatory in Japan and bilingual typeface in China. In London, he’s just done the Science Museum and his first airline, Virgin Atlantic. Johnson banks branded London’s inward investment arm »Think London«, and writes and lectures worldwide on identity issues. He has won most.