TYPO Berlin 2012 sustain


Nadine Chahine

Dr. Nadine Chahine is an award winning Lebanese type designer working as the Arabic Specialist at Monotype. She has an MA in Typeface Design from the University of Reading, UK, and a PhD from Leiden University, The Netherlands. Nadine’s research focus is on eye movement and legibility studies for the Arabic, Latin, and Chinese scripts. She has numerous awards including two Awards for Excellence in Type Design from the Type Directors Club in New York in 2008 and 2011. Her typefaces include: the best-selling Frutiger Arabic, Neue Helvetica Arabic, Univers Next Arabic, Palatino and Palatino Sans Arabic, and Koufiya.

Nadine’s work has been featured in the 5th edition of Megg’s History of Graphic Design and in 2012 she was selected by Fast Company as one of its 100 Most Creative People in Business.

Talk: English
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Engaging with the Middle East

TYPO Berlin 2012, 19.05.2012, 17:00 Uhr (TYPO Show)

Brand consistency across different scripts and cultures is a challenge that every brand manager knows. So how does one maintain the same identity in a script that runs in a different direction, and in styles that are so different from what one sees in Latin? How does one translate »modern« in Arabic? What is the visual translation of »chiq« in the Middle East? Every culture and script bring to the table a new set of expectations, a whole range of collective memories. Nadine Chahine’s talk will focus on how to establish dialogue with the Middle East while taking a quick look at design trends and the cultural considerations that one needs to be aware of.