TYPO Berlin 2014

What “Roots” is about

How global and how local should I design my products and brands? How should I organise my visual presentation at global level? What role do I as a designer play when even design has become a component in the world-encompassing supply chain?

Anyone looking for answers to these questions has to look backwards and contemplate the inner values of design. What are the classic elements guiding us … almost forgotten, but still relevant? Is less still more? Does form follow more than just function? Is design really thinking itself anew? Or are we seeing flat design and responsiveness?

TYPO Berlin 2014 Roots is dedicated to the lasting values of design, which have accelerated at a dizzying speed thanks to total digitalisation – from the first draft right up to production.

TYPO Berlin
TYPO Berlin has been taking place annually every May for 19 years. With around 1,500 participants and more than 60 speakers giving lectures, workshops and panels on 4 stages over 3 days, it is among the world’s most important creative events. Since 2011, TYPO has also taken place regularly in San Francisco and London.
15—17 May at HKW
The House of World Cultures (HKW) is located in the heart of Berlin, right next to the Federal Chancellor’s Office in Tiergarten. The building is a classic example of modern Berlin architecture.

Haus der Kulturen der Welt
John-Foster-Dulles-Allee 10, 10557 Berlin

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